Event Type

loyalty_profile/updated

Webhook Payload

{
  "id": 7343536570439,
  "email": "customer@example.com",
  "first_name": "John",
  "last_name": "Doe",
  "dob": "06-30",
  "dob_last_updated_at": "2024-01-15T10:30:00Z",
  "accepts_marketing": false,
  "orders_count": 0,
  "verified_email": false,
  "total_spent": 0,
  "shopify_tags": [],
  "loyalty_status": "member",
  "loyalty_status_last_changed_at": "2024-01-15T10:30:00Z",
  "points_tally": 56348,
  "credits_tally": "0.0",
  "referral_url": "https://shop.com/ref/ABC123",
  "referral_code": "ABC123",
  "vip_tier": {
    "id": 1,
    "name": "Gold",
    "threshold": 10000,
    "perks": [],
    "created_at": "2024-01-01T00:00:00.000Z",
    "updated_at": "2024-01-01T00:00:00.000Z"
  },
  "points_expire_at": "December 31, 2024",
  "remote_updated_at": "2024-01-15T10:30:00Z",
  "event_type": "loyalty_profile/updated"
}

Payload Fields

Field	Type	Description
`id`	Integer	Customer ID
`email`	String	Customer email address
`first_name`	String	Customer’s first name
`last_name`	String	Customer’s last name
`dob`	Date or null	Customer’s date of birth, if provided
`accepts_marketing`	Boolean	Shopify email subscriber status (`true` if opted in)
`orders_count`	Integer	Total number of orders placed
`verified_email`	Boolean	Whether the customer’s email address is verified
`total_spent`	Float	Total amount the customer has spent
`shopify_tags`	Array of strings	List of Shopify tags associated with the customer
`loyalty_status`	String	Current loyalty program status (e.g. `member`, `guest`)
`points_tally`	Integer	Current points balance
`credits_tally`	Float	Current credits balance
`event_type`	String	Always `loyalty_profile/updated` for this webhook