Event Type

customer_vip_tier/downgraded

Webhook Payload

{
  "id": [59174944839, 45410036],
  "vip_tier_id": 291924,
  "started_at": "2025-04-28T13:28:13.680Z",
  "internal_note": "",
  "external_note": "Downgraded to Bronze",
  "event_type": "customer_vip_tier/upgraded",
  "customer": {
    "id": 7343536570439,
    "email": "customer@example.com",
    "first_name": "John",
    "last_name": "Doe",
    "dob": "06-30",
    "dob_last_updated_at": "2024-01-15T10:30:00Z",
    "accepts_marketing": false,
    "orders_count": 0,
    "verified_email": false,
    "total_spent": 0,
    "shopify_tags": [],
    "loyalty_status": "member",
    "loyalty_status_last_changed_at": "2024-01-15T10:30:00Z",
    "points_tally": 56348,
    "credits_tally": "0.0",
    "referral_url": "https://shop.com/ref/ABC123",
    "referral_code": "ABC123",
    "vip_tier": {
      "id": 291924,
      "name": "Bronze",
      "threshold": 10000,
      "perks": [],
      "created_at": "2024-01-01T00:00:00.000Z",
      "updated_at": "2024-01-01T00:00:00.000Z"
    },
    "points_expire_at": "December 31, 2024",
    "remote_updated_at": "2024-01-15T10:30:00Z",
  },
  "vip_tier": {
    "id": 291924,
    "name": "Bronze",
    "threshold": 1250,
    "perks": [],
    "created_at": "2024-12-04T10:17:55.682Z",
    "updated_at": "2024-12-04T10:17:55.682Z"
  }
}

Payload Fields

Field	Type	Description
`id`	Array of Integers	`[shop_id, vip_membership_record_id]`. The first ID is the shop ID, and the second ID is the customer's VIP membership record ID.
`vip_tier_id`	Integer	ID of the VIP tier the customer has been assigned to.
`started_at`	ISO 8601 string	When the new VIP membership started.
`internal_note`	String or null	Internal admin note, not visible to customers.
`external_note`	String or null	Customer-facing note describing the change.
`event_type`	String	Event key, always `customer_vip_tier/updated`.
`customer`	Object	See Customer Object
`vip_tier`	Object	See VIP Tier Object

Customer Object

Field	Type	Description
`id`	Integer	Customer ID
`email`	String	Customer email address
`first_name`	String	Customer’s first name
`last_name`	String	Customer’s last name
`dob`	Date or null	Customer’s date of birth, if provided
`accepts_marketing`	Boolean	Shopify email subscriber status (`true` if opted in)
`orders_count`	Integer	Total number of orders placed
`verified_email`	Boolean	Whether the customer’s email address is verified
`total_spent`	Float	Total amount the customer has spent
`shopify_tags`	Array of strings	List of Shopify tags associated with the customer
`loyalty_status`	String	Current loyalty program status (`member`, `guest`, or `excluded`)
`points_tally`	Integer	Current points balance
`credits_tally`	Float	Current credits balance
`event_type`	String	Event type that triggered the webhook (e.g. `customer_vip_tier/upgraded`)

VIP Tier Object

Field	Type	Description
`id`	Integer	VIP Tier ID
`name`	String	VIP Tier name
`threshold`	Integer	Threshold value for entering the tier (e.g., points or spending)
`perks`	Array	List of perks or rewards associated with the tier
`created_at`	ISO 8601 string	When the VIP Tier was created
`updated_at`	ISO 8601 string	When the VIP Tier was last updated